I'm not the only one! So far, nearly 30 people have signed the Change.org petition urging Kraft to reconsider this campaign. (And you should sign it, too!) In addition, other bloggers have weighed in on the way that these commercials are offensive and ill-formed.
Honeysmoke, Contemporary Contempt, All Things Beautiful, Light-skinned-ed Girl, Project RACE, and Bradley Koch are all asking questions about the racial overtones in this campaign.
I wonder how many of them got the same form letter I received from Kraft? I know that Charlotte, someone who commented on Kraft's Facebook page, did because she shared it in the comments of my first post, and the one I got is identical. It says:
Thank you for visiting http://www.kraftfoods.com/. I wanted to thank you for sharing your concerns with us about our advertising. Your comments are important to us, we do take them seriously and I want to assure you that I will share them with our advertising staff. That said, I can't promise you won't see this ad again.
We consider our advertising the company's voice to the public. While we try to provide advertising that appeals to the majority of our audience, it's hard to create advertising that fits everyone's taste. Than you again for you taking the time to share your thoughts.