That campaign was created by the same ad company as the MilkBite campaign. Droga5 is an ad company out of New York that clearly has talent, but does not seem concerned about what impact their work has on the world around them. Watch this video where Droga5 brags about their ability to cause a stir, even when that means hurting people with stereotypical portrayals.
I've written an analysis of this video and what it means for consumers over at Multicultural Familia. Check it out, and then join the campaign against Kraft's MilkBite ads. Our media is a reflection of us as much as we are a reflection of our media. Let's let companies know that we're not going to stand idly by while they profit off of damaging stereotypes.
What you can do
Like our Facebook page "Kraft MilkBite: Say NO to #TragicMel".
Use #TragicMel to tell @kraftfoods and @droga5 this campaign is unacceptable.
Post on Kraft MilkBite's Facebook page to tell them what you think.